Imakethe yama-smartphone yaseChina engxenyeni yokuqala: Isabelo sikaHuawei sifinyelele irekhodi eliphezulu

Umthombo: I-Silicon Valley Analysis Lion

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Ngo-Ephreli 30, ngokombiko wakamuva ovela ocwaningweni oluphikisayo, inhlangano yocwaningo lwemakethe, ukuthengiswa kwama-smartphone e-China kwehle ngo-22% kwikota yokuqala, ukwehla okungakaze kubonwe.Ukuqubuka kobhubhane lweNew Crown kuphoqe i-apula, i-millet nezinye izinhlobo zemikhiqizo ukuthi zivale izitolo, futhi kwabangela ukungasebenzi kahle ezweni lonke.

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Umbiko ukhombisa ukuthi iHuawei ukuphela komkhiqizi we-smartphone ozuze ukukhula kokuthengisa ngekota yokuqala, ekhuphukela ku-6% kuya kumayunithi ayizigidi ezingama-28.7, edlula izinga elihlanganisiwe le-vivo yesibili neyesithathu ne-OPPO (ukwehla kwama-27%, ngaphezu kwalokho i-One yawa. ngo-30%), kuyilapho ukuthengiswa kwe-Xiaomi kwehle ngo-35%, okuphansi kwemikhiqizo emihlanu ephezulu.

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I-Counterpoint ilinganisela lokhoi-apulaUkuthengiswa kwe-iPhone kwehle cishe ngo-1% ngemuva kokulandelela ukuthengiswa nokusatshalaliswa;idatha iseduze nokuthengwa kwangempela kwabathengi kunokuthunyelwa noma ukukhiqizwa.

Isabelo semakethe sase-Huawei sase-China sifike phezulu kakhulu

Mayelana nesabelo semakethe,I-Huawei(kuhlanganise nenkazimulo) omakhalekhukhwini sebefinyelele ezingeni eliphezulu elisha emalini yemakethe yaseShayina, bakhuphuke bafinyelela cishe ku-40% (empeleni u-39%), okuwukunyuka ngo-10% kusukela esikhathini esifanayo ngonyaka odlule (ukwenyuka ngo-2% kusukela kwikota yesine ngonyaka odlule) ), Nakuba amasheya emakethe ahambisana nawovivofuthiI-OPPOzingu-18% no-17% ngokulandelana kwazo, zombili zehle ngo-2% uma ziqhathaniswa nesikhathi esifanayo ngonyaka odlule.

i-apulafuthiXiaomizikleliswe endaweni yesine neyesihlanu, ngokulandelana, isabelo semakethe esisodwa singu-10%, kanti esinye singu-9%, futhi sisuka ekwakhiweni kwemakethe yaseShayina yamanje,I-Huawei + vivo + I-OPPO + i-apula + Xiaomi, abakhiqizi abakhulu abahlanu benza i-93%, isikhundla sokubusa siqiniswa ngokwengeziwe, okwenza kube nzima kubakhiqizi abafanaMeizufuthiI-Samsungukuhlasela futhi.

Umhlaziyi we-Counterpoint u-Ethan Qi ubeke amazwana ngendawo yokuncintisana yabakhiqizi bama-smartphone phakathi nalolu bhubhane:i-apulafuthiI-HuaweiIqembu bobabili likwazile ukukhulisa isabelo sabo semakethe.I-HuaweiUkuthengiswa kwama-smartphone kukhuphuke ngo-6% unyaka nonyaka, futhiiPhoneukuthengiswa kwehle ngo-1% kuphela, okwedlule ngokusobala Imakethe iyonke engxenyeni yokuqala ka-2020.

I-iPhone 11 ibambe ngokuqinile indawo ephezulu ohlwini lwamamodeli athengiswa kakhulu

Umbiko we-Counterpoint uphinde wathumela amamodeli ashisayo, njengeI-iPhone 11obekuyimodeli yama-smartphone edayise kakhulu ngekota yokuqala, futhi ibisohlwini lwamamodeli athengiswa kakhulu eChina izinyanga eziyisikhombisa zilandelana.Naphezu kokuvalwa kwei-apulaizitolo kulo lonke elaseChina ngoFebhuwari, abathengi basengawathenga ama-iPhone ku-inthanethi.FuthiI-Huaweiihlanganisa izinga lokungena kumasegimenti emakethe asezingeni eliphezulu.Kule kota,IHuawei Mate 305G, Mate30 Pro5G, Huawei Nova6 5G kanyeINHLONIPHOI-9X amamodeli athengiswa kakhulu.

Ukuthandwa kweI-iPhone 11ihlobene nenani layo elihlobene (yayishibhile inkulungwane yamayuan kune-I-iPhone XRekuqaleni kokukhishwa), kanye nokwehliswa kwentengo okwalandela.Ukuze ukhuthaze imakethe, iziteshi eziku-inthanethi zei-apulaimikhiqizo yaqala ukwehlisa amanani kakhulu.Uma kuqhathaniswa nenani lei-apulaIwebhusayithi esemthethweni, iI-iPhone 11uchungechunge ezinkundleni ezifana ne-Jingdong, i-Taobao, ne-Suning zinezinyathelo ezihlukile zokunciphisa amanani, futhi izinga eliphezulu lesaphulelo selifinyelele ku-1600 yuan.

Omakhalekhukhwini be-5G sebezoqhuma emakethe yaseChina

Abahlaziyi be-Counterpoint baveze ukuthi phakathi nezinyanga ezingu-6 ngemuva kokuthengiswa kwe-5G e-China, izinga lokungena lokuthengiswa kwe-smartphone ye-5G lidlule i-15% engxenyeni yokuqala ka-2020. Inani lokuthengisa lama-smartphones e-5G lenyuke cishe ngo-120% inyanga nenyanga.I-Huaweiinikele ngaphezu kwengxenye yokuthengiswa okuphelele komakhalekhukhwini be-5G kwikota yokuqala, kwalandelwa yivivo, I-OPPOfuthiXiaomi.

Ngekota yokuqala ka-2020, abathengisi abaningi bethula omakhalekhukhwini be-5G ngamanani angaphansi kuka-$400, njengeVivo Z6 5G, Xiaomi K30 5G, realme X50 5G kanye neZTE AXON 11 5G.Kulindeleke ukuthi ekupheleni kuka-2020, ama-smartphones e-5G asebenze ngaphezu kwe-40% yokuthengiswa kwama-smartphone aseChina.

Ngaphambi kwalokhu, omunye umbiko ovela ku-Strategy Analytics, okuyinhlangano yocwaningo lwemakethe, ubonise ukuthi ukuthunyelwa kwama-smartphone e-5G emhlabeni wonke kufinyelele kumayunithi ayizigidi ezingama-24.1 engxenyeni yokuqala ka-2020, futhi isidingo emakethe yaseShayina sasiphezulu kunalokho obekulindelwe.Esilinganisweni sokuthunyelwa kwefoni ephathekayo ye-5G engxenyeni yokuqala yalo nyaka,I-Samsung, I-Huawei(kuhlanganise neNkazimulo) kanyevivozikleliswe kwabathathu abahamba phambili, okuhambisana nokuthunyelwa ezimakethe kwamayunithi ayizigidi eziyi-8.3, amayunithi ayizigidi eziyi-8 kanye namayunithi ayizigidi ezi-2.9 ngokulandelana, aqondene nomakhalekhukhwini bomhlaba be-5G Ngokwesabelo semakethe,I-Samsungkusengeyokuqala, ibalwa ku-34.4%, kanti abakhiqizi abane abakhulu basekhayaI-Huawei(kuhlanganiseUdumo), vivo, XiaomifuthiI-OPPOamaphesenti angu-33.2, 12, 10.4 no-5% ngokulandelana..

Njengamanje, abahlaziyi bezimboni ngokuvamile bakholelwa ukuthi njengoba umsebenzi wezomnotho waseChina uqhubeka nokukhula, kulindeleke ukuthi ukuthunyelwa kwe-5G kule makethe kuqhubeke nokukhula kakhulu ngo-2020.


Isikhathi sokuthumela: May-15-2020