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Huawei Holds Online Press Conference: Folders Update HMS Strategy

Source: Sina Digital

On the evening of February 24th, Huawei Terminal held an online conference today to launch its annual flagship mobile phone new product Huawei MateXs and a series of new products. In addition, this conference also officially announced the launch of Huawei HMS mobile services and officially announced itself to overseas users Ecological strategy.

This is a special press conference. Because of the new crown pneumonia epidemic, the Barcelona MWC Conference was cancelled for the first time in 33 years. However, Huawei still held this conference online as previously announced and launched a number of new products.

New folding machine Huawei Mate Xs


The first to appear was Huawei MateXs. In fact, the form of this product is not unfamiliar to most people. At this time last year, Huawei released its first folding screen mobile phone. At that time, it was watched by media from various countries. After the Mate X went public last year, it was fired by scalpers to 60,000 yuan in China, which indirectly proves the popularity of this phone and the pursuit of new forms of mobile phones.


Huawei's "1 + 8 + N" strategy

At the start of the conference, Yu Chengdong, the head of Huawei Consumer BG, stepped onto the conference stage. He said "to ensure your safety", so (in the context of New Crown Pneumonia) this special form is adopted, which is today's online conference Release new products.

Then he quickly talked about Huawei's data growth this year and Huawei's "1 + 8 + N" strategy, that is, mobile phones + computers, tablets, watches, etc. + IoT products, and "+" is Huawei How to connect them (such as "Huawei Share", "4G / 5G" and other technologies).

Then he announced the launch of today's protagonist, Huawei MateXs, which is an upgraded version of last year's product.


Huawei MateXs unveiled

The overall upgrade of this phone is the same as the previous generation. The folded front and back parts are 6.6 and 6.38-inch screens, and the unfolded is an 8-inch full screen. The side is the side fingerprint recognition solution provided by Huiding Technology.

Huawei adopted a double-layer polyimide film and redesigned its mechanical hinge part, which is officially called the "Eagle-wing hinge". The entire hinge system uses a variety of special materials and special manufacturing processes, including zirconium-based liquid metals. Can greatly increase the strength of the hinge.


The "three" screen area of Huawei Mate Xs

Huawei MateXs processor is upgraded to Kirin 990 5G SoC. This chip uses 7nm + EUV process. For the first time, 5G Modem is integrated into the SoC. The area is 36% smaller than other industry solutions. 100 million transistors is the industry's smallest 5G mobile phone chip solution, and it is also the 5G SoC with the highest number of transistors and the highest complexity.

Kirin 990 5G SoC was actually released last September, but Yu Chengdong said that it is still the strongest chip so far, especially in 5G, which can bring less energy consumption and stronger 5G capabilities.

Huawei MateXs has a battery capacity of 4500mAh, supports 55W super fast charging technology, and can charge 85% in 30 minutes.

In terms of photography, Huawei MateXs is equipped with a super-sensitive four-camera imaging system, including a 40-megapixel super-sensitive camera (wide-angle, f / 1.8 aperture), a 16-megapixel super-wide-angle camera (f / 2.2 aperture), and an 800 Megapixel telephoto camera (f / 2.4 aperture, OIS), and a ToF 3D deep sensor camera. It supports AIS + OIS super anti-shake, and also supports 30x hybrid zoom, which can achieve ISO 204800 photographic sensitivity.

This phone uses Android 10, but Huawei has added some of its own things, such as "parallel world", which is a special App rendering method that supports 8-inch screen, allowing apps that were originally only suitable for mobile phones to be 8-inch large. Optimized display on the screen; At the same time, MateXS also supports split-screen apps. You can add another app by sliding on one side of the screen to make full use of this large screen.


Huawei MateXs price

Huawei MateXs is priced at 2499 Euros (8 + 512GB) in Europe. This price is equivalent to RMB 19,000. Please note, however, that Huawei's overseas pricing has always been more expensive than domestic pricing. We look forward to the price of this phone in China.

MatePad Pro 5G

The second product introduced by Yu Chengdong is MatePad Pro 5G, a tablet product. It is actually an iterative update of the previous product. The screen frame is extremely narrow, only 4.9 mm. This product has multiple speakers, which can bring better sound effects to users through four speakers. There are five microphones on the edge of this tablet, which make it better for radio conference calls.


MatePad Pro 5G

This tablet supports 45W wired fast charging and 27W wireless fast charging, and also supports wireless reverse charging. In addition, the biggest improvement of this product is the addition of 5G support and the use of Kirin 990 5G SoC, which improves its network performance.


Tablets that support wireless charging and reverse charging

This tablet also supports Huawei's "parallel world" technology. Huawei also launched a new development kit that allows developers to quickly make apps that support parallel worlds. In addition, it also has the function of working with mobile phones. This has become the current point. The standard technology of Huawei tablets and computers, the screen of the mobile phone can be cast on the tablet and operated on devices with larger screens.


Can be used with exclusive keyboard and attachable M-Pencil

Huawei brought a new stylus and keyboard to the new MatePad Pro 5G. The former supports 4096 levels of pressure sensitivity and can be absorbed on a tablet. The latter supports wireless charging and has support from two different angles. This set of accessories brings more possibilities for the Huawei tablet to become a productivity tool. In addition, Huawei brings two materials and four color options to this tablet.

MatePad Pro 5G is divided into multiple versions: Wi-Fi version, 4G and 5G. WiFi versions start at € 549, while 5G versions cost up to € 799.

MateBook Series Notebook

The third product introduced by Yu Chengdong is Huawei MateBook series notebook, MateBook X Pro, a thin and light notebook, a 13.9-inch notebook computer, and the processor is upgraded to the 10th generation Intel Core i7.


MateBook X Pro is a regular upgrade, adding the emerald color

It should be said that the notebook product is a regular upgrade, but Huawei has optimized this notebook, such as adding Huawei Share function to cast the screen of the mobile phone to the computer.

Huawei MateBook X Pro 2020 notebooks have added a new Emerald color, a very popular color on mobile phones before. The gold logo with the green body is refreshing. The price of this notebook in Europe is 1499-1999 euros.

MateBook D series 14 and 15-inch notebooks have also been updated today, which is also the 10th generation Intel Core i7 processor.

Two WiFi 6+ routers

The rest of the time is basically related to Wi-Fi. The first is the router: Huawei's routing AX3 series is officially released. This is a smart router equipped with Wi-Fi 6+ technology. The Huawei AX3 router not only supports all new technologies of the WiFi 6 standard, but also carries Huawei's exclusive WiFi 6+ technology.


Huawei WiFi 6+ technology

Also present at the conference was Huawei 5G CPE Pro 2, a product that inserts a mobile phone card and can turn 5G network signals into WiFi signals.

The unique advantages of Huawei WiFi 6+ come from two new products developed by Huawei, one is Lingxiao 650, which will be used in Huawei routers; the other is Kirin W650, which will be used in Huawei mobile phones and other terminal equipment.

Both Huawei routers and other Huawei terminals use Huawei ’s self-developed Lingxiao WiFi 6 chip. Therefore, Huawei has added chip collaboration technology on top of the WiFi 6 standard protocol to make it faster and more extensive. The difference makes Huawei WiFi 6+. The advantages of Huawei WiFi 6+ are mainly two points. One is the support for 160MHz ultra-wide bandwidth, and the other is to achieve a stronger signal through the wall through dynamic narrow bandwidth.

AX3 series and Huawei WiFi 6 mobile phones both use self-developed Lingxiao Wi-Fi chips, support 160MHz ultra-wide bandwidth, and use chip collaboration acceleration technology to make Huawei Wi-Fi 6 mobile phones faster.

At the same time, Huawei AX3 series routers are also compatible with 160MHz mode under WiFi 5 protocol. Past Huawei WiFi 5 flagship devices, such as Mate30 series, P30 series, tablet M6 series, MatePad series, etc., can support 160MHz, even when connected to AX3 router. Have a faster web experience.

Huawei HMS goes to sea (What is HMS for science popularization)

Although Huawei has talked about HMS service architecture at the developer conference last year, today is the first time that they have announced that HMS will go overseas. At present, HMS has been updated to HMS Core 4.0.

As we all know, at present, mobile terminals are basically the two camps of Apple and Android. Huawei has to create its own third ecosystem, which is based on the HMS Huawei service architecture and make its own software service architecture system. Huawei eventually hopes that it will be tied with iOS Core and GMS Core.

Yu Chengdong said at the conference that the original developers can use Google's services, Apple's ecological services, and now can use HMS, a service based on Huawei's cloud framework. Huawei HMS has supported more than 170 countries and reached 400 million monthly users.


Huawei's goal is to become the third mobile ecosystem

In addition, Huawei also has "quick applications" to enrich its ecological approach, that is, within its planned small development architecture, which is also called "Kit", to develop various applications.

Yu Chengdong today announced the launch of a $ 1 billion "Yao Xing" plan to attract and call on global developers to develop HMS core apps.


Huawei App Gallery software store

At the end of the conference, Yu Chengdong said that for the past ten years, Huawei has been working with Google, a great company, to create value for people. In the future, Huawei will still work with Google to create value for humanity (he means that technology should not be affected by other factors)-"Technology should be open and inclusive, Huawei hopes to work with partners to create users value".

At the end, Yu Chengdong also announced that he will launch the Huawei P40 mobile phone in Paris next month, inviting live media to participate.

Summary: Huawei's Ecological Overseas Steps

Today, several hardware mobile phone notebook products can be regarded as regular updates, which are expected, and the improvements are internal. Huawei hopes that these updates will obtain a smoother and more stable user experience. Among them, MateXs is the representative, and the hinge is smoother. Slippery, stronger processor, this hot phone last year is expected to remain a hot product.

For Huawei, what is more significant is the HMS part. After the mobile device world has become accustomed to be ruled by Apple and Google, Huawei has to build its own ecosystem on its own portal. This matter was mentioned at the Huawei Developers Conference last year, but today it was officially said overseas, which is why today ’s conference was named “Huawei ’s Terminal Product and Strategy Online Conference”. For Huawei, HMS is an important step in its future strategy. At present, although it is just beginning to take shape and has just gone overseas, this is a small step for HMS and a big step for Huawei.

Post time: Feb-27-2020