Source: Niu Technology
According to reports from foreign media, market research company Canalys announced the second quarter shipment data of the Indian market this Friday. The report shows that due to the impact of the epidemic, the shipment of smartphones in the second quarter of India dropped by 48% year-on-year. The biggest decline in the past decade.
The Indian smartphone market under the epidemic
In the second quarter, India’s smartphone shipments were 17.3 million units, far lower than the 33.5 million units in the previous quarter and the 33 million units in the first quarter of 2019.
The smartphone market in India has been affected by the epidemic more than expected. Up to now, the number of confirmed cases in India has exceeded 1 million.
The reason for the downturn in the Indian smartphone market in the second quarter is that the Indian government has taken mandatory measures on the sales of mobile phones. As early as March of this year, in order to better control the epidemic, the Indian government promulgated a nationwide blockade. Except for daily necessities and pharmacies and other necessities, all stores were suspended.
According to regulations, smart phones are not a necessity, but are classified as non-essential goods by the government. Even e-commerce giants such as Amazon and Flipkart are prohibited from selling mobile phones and other goods.
The entire state of lockdown lasted until late May. At that time, after full consideration, India resumed other stores and e-commerce items to redistribute services and resume operations in most parts of India. The response lasted from March to May. The special state of the epidemic is the main reason for the sharp decline in smartphone sales in India in the second quarter.
The hard road to recovery
Beginning in mid-to-late May, India resumed sales of smartphones nationwide, but this does not mean that mobile phone shipments will soon return to the level before the epidemic.
Market research company Canalys analyst Madhumita Chaudhary (Madhumita Chaudhary) said that it will be a very difficult process for India to restore its smartphone business to the level before the epidemic.
Although the sales of mobile phone manufacturers will increase immediately when the epidemic lockdown order is opened, after a short-term outbreak, factories will face a more severe shortage of employees.
India’s decline in smartphone sales in the second quarter is very rare, with a year-on-year decline of up to 48% far exceeding the Chinese market. When China was in the epidemic situation in the first quarter, smartphone shipments in the entire first quarter fell by only 18%, while in the first quarter, India’s smartphone shipments also increased by 4%, but in the second quarter, the situation took a turn for the worse. .
For smartphone factories in India, what urgently needs to be solved is the shortage of employees. Although India has a large labor force, there are still not many skilled labor. In addition, the factories will also face the regulations issued by the Indian government for manufacturing related regulations. new rule.
Xiaomi is still the king, Samsung is surpassed by vivo for the first time
In the second quarter, smart phone manufacturers from China accounted for 80% of the Indian smart phone market. In the second quarter of India’s smart phone sales rankings, three of the top four were Chinese manufacturers, namely Xiaomi and In the second and fourth places, vivo and OPPO, Samsung was surpassed by vivo for the first time.
Xiaomi's strong dominance in the Indian market has not been surpassed since the fourth quarter of 2018, and it has been the largest manufacturer in the Indian market for nearly a year. Since the first half of this year, Xiaomi has shipped 5.3 million units in the Indian market, accounting for 30% of the Indian smartphone market.
Since being surpassed by Xiaomi in the fourth quarter of 2018, Samsung has always been the second largest mobile phone manufacturer in the Indian market, but Samsung’s market share in the Indian market was only 16.8% in the second quarter, dropping to third place for the first time.
Even if the market share is declining, Samsung’s investment in the Indian market has not shrunk. Samsung Electronics has been expanding the Indian market. In recent months, the company has invested heavily in India.
Since India’s lockdown order was cancelled, major mobile phone manufacturers have released new mobile phones in India to seize more markets. There will be more new smartphones launched in India next month.
It is worth noting that India has set off a sentiment against Chinese smartphone manufacturers before, and even Xiaomi has asked dealers to hide the logo. For this resistance, Canalys analyst Madhumita Chaudhary (Madhumita Chaudhary) ) Said that since Samsung and Apple are not competitive in price and there are no local substitutes, this resistance will eventually become weaker.
Post time: Jul-22-2020